PFR Group

Where creator culture drives commerce. One infrastructure, built for the world's most ambitious brands.

See how we work

Where creator culture drives commerce. One infrastructure, built for the world's most ambitious brands.

See how we work↓

1.5K+

creators activated

5K+

campaigns delivered

100K+

branded content produced

PFR Influencer and Talent

Red Lemon

PFR Tech

Hypelab

Astro Music

AAA Events

Hello Productions

The ecosystem

Marketing &
Entertainment &
Technology.
All connected.

Brand-side strategy meets creator-side authenticity

1.5K+

creators activated

5K+

campaigns delivered

100K+

branded content produced

Who we are

Built on creators.
Engineered for performance.

PFR Group is Central Europe's largest creator economy holding company. We operate eight specialized companies across influencer marketing, artist management, content production, event experiences, PR, and proprietary AI technology — all connected through a single operating system built to turn cultural relevance into measurable business results.

From L'Oréal and Mastercard to Coca-Cola and Samsung, over 1,000 international brands trust PFR to connect them with the audiences that matter most. Our AI-powered platform manages the full campaign lifecycle — from creator discovery and content strategy to compliance, distribution, and performance analytics — so every partnership is transparent, efficient, and built to deliver.

Red Lemon

Two decades of earned media expertise, now supercharged with creator-driven strategy. Red Lemon delivers integrated PR, social media management, and talent partnerships that put brands at the center of cultural conversations.

PFR Tech

The engineering arm behind PFR's competitive edge. NEXT OS is our proprietary ERP managing every campaign workflow — from deal scoring and margin optimization to compliance and real-time reporting. Our AI platform KOL-LAB is redefining how brands discover, evaluate, and activate creators at scale.

Hypelab

AI-native creative studio producing everything from animated brand films and AI-generated characters to commercial content and training videos. We deliver production quality at digital speed — giving brands cinematic output on social media timelines.