Back in 2014, we spotted a game-changing trend on the rise—social media influencers. In just a few short years, top content creators and influencers have become key players in industries driven by communication and engagement. Through strategic collaborations and influencer management, we’ve built strong partnerships with both domestic and global brands across communications, music production, and experience-driven events.

Our mission is to keep pushing the boundaries, uniting the entire creator ecosystem to connect with the next generation. From talent management and brand partnerships to influencer marketing, events, and music production—our next-gen approach is designed to fuel innovation and inspire culture.

Starting in 2024, PFR Group is leveling up its operations by breaking out into separate companies, creating more focus and transparency. With a powerhouse portfolio of top-tier talent and performers, we’re already making waves across multiple industries. This fresh approach allows us to seamlessly roll out and integrate new ventures, setting us up to be a dominant force in the entertainment world in the years ahead.